ATLANTA CONTEMPORARY (ART CENTER)
We re-organized our staff so that we could invest in two positions who welcome visitors at our front desk (in shifts so that all of our open hours are covered by a live person.) The staff person welcomes all visitors, captures all of their contact information, and asks for a donation. This is going very well and our donations have increased significantly. We’ve increased our visitor traffic and this change in our staffing model will allow us to capture the information so that we can develop relationships with our visitors (as opposed to our visitors beingone-time donors, if at all.)