What have you heard today that you need to try to do in your organization?

• New tactics for soft nights.
• For Wednesday, and Industry night has increased attednance from 24 to 93 people in just 3 weeks.
• For Friday Family Nights, changed it to PJs and cookies and milk. Has gonne from 25-110 people in three weeks.

What are some of the things you've done this last season?

• We are doing a better job of getting the right programming mix in place, and far enough ahead of time to implement.
• Data Mining is a challenge - have good data, but need  to take the time to analyze it.
• We could do a better job communicating to our audiences.

Key words

• Programming Mix
• Data Mining
• Segmenting communication by audience