Who is your organization's primary target audience?

• Only 3 years in new location - still developing audience in Midtown. Patrons are typically between 25 and 55.

What is your organization doing to reach or deepen the relationship with them?

• Direct mail efforts to the Ansley neighborhood
• New ticketing/email platform to be strategic
• New programs and promotions for Friday nights and for kids.

Keywords

• Taking a show by show approach that changes by venue
• changing the marketing based on event location