In this workshop, IMPACTS Research discusses how the coronavirus has created major shifts in how people engage with arts and culture organizations and how the coronavirus may have impacted the visitation and engagement decisions of people for years to come. IMPACTS Research explores the economic downturn and the changes in interpersonal communication in light of social distancing. How each trend translates to different business models is discussed during the workshop.  

Some key takeaways from this workshop: “Let data light the path.” “Meet audiences where they ARE - and that is online. Younger, more diverse audiences - especially -  are online.”  “Online content consumption has increased dramatically during the time of the pandemic - in all ways.” “Take the long view - be thoughtful, not reactive. Be willing to change.”  “Focus on subscriber-members while being welcoming to younger & diverse audiences.” “$300 is the threshold at which people feel like ‘donors’/investors….”

 REFERENCES 
IMPACTS_WebinarReferences_ABR_Sept102020.pdf