Audience Building Roundtable Workshop Livestreaming or Hybrid: What’s Right for Your Organization? December 3, 2020

The Arthur M. Blank Family Foundation was pleased to present the final workshop in the Audience Building Roundtable COVID-19 series. This workshop also marked the final workshop for the Audience Building Roundtable, although the website resource will remain in place. The workshop features a panel discussion about sponsorship and funding for non-traditional content, a “how to” about livestreaming and hybrid content, and how to decide on a delivery method. Panelists are:

• Scott Williford, President, vLink Solutions

• Chelsea Steverson, Director of Marketing & Digital Engagement, Dad’s Garage Theatre

• Megan Schmitt King, Director of Development & Strategic Partnerships, Camp Southern Ground

  • Moderator: John Bare, Senior Vice President, The Arthur M. Blank Family Foundation

Presentations modeled on the Audience Building Roundtable’s “Essential Journey” took place throughout the workshop, with presenters discussing what’s working for their organizations (and what’s not) relative to livestreaming and hybrid approaches to delivering content to audiences. Presentations were made by the following organizations, and each of their presentations is attached here.

• The Breman Museum
  The Breman Overview 12-03-2020.pdf

• Museum of Design Atlanta

• Atlanta Master Chorale
  Atlanta Master Chorale TEJ Presentation 12-3-20.pdf

• The Rialto Center for the Arts

On the Path to Future-Proofing: Critical Trends in Audience Engagement in a Pandemic-Impacted Nation, September 10, 2020

In this workshop, IMPACTS Research discusses how the coronavirus has created major shifts in how people engage with arts and culture organizations and how the coronavirus may have impacted the visitation and engagement decisions of people for years to come. IMPACTS Research explores the economic downturn and the changes in interpersonal communication in light of social distancing. How each trend translates to different business models is discussed during the workshop.  

Some key takeaways from this workshop: “Let data light the path.” “Meet audiences where they ARE - and that is online. Younger, more diverse audiences - especially -  are online.”  “Online content consumption has increased dramatically during the time of the pandemic - in all ways.” “Take the long view - be thoughtful, not reactive. Be willing to change.”  “Focus on subscriber-members while being welcoming to younger & diverse audiences.” “$300 is the threshold at which people feel like ‘donors’/investors….”

 REFERENCES 
IMPACTS_WebinarReferences_ABR_Sept102020.pdf

The National Endowment for the Arts Best Practices Tip Sheet for Arts Organizations

The National Endowment for the Arts is offering the following guidance, based on a review and compilation of promising measures that arts organizations are taking to address COVID-19 to date. The list is not prescriptive or comprehensive. It does not supersede guidance from local, state, and national public health authorities. 

COVID-The-Road-Forward-6.25.20.pdf

Trends & Changes: What are Arts & Culture Organizations Considering Post-COVID? June 9, 2020

Presented by Alan Brown, WolfBrown: http://wolfbrown.com/people/alan-brown

Download:
Alan Brown Trends & Changes ABR Workshop 6-9-20.pdf

Preparing to Open: A Public Health Discussion with the Experts from Georgia State University School of Public Health, June 5, 2020

Dr. Gerardo Chowell, Department Chair, Population Health Sciences and Professor of Epidemiology

Dr. Lisa Casanova, Associate Professor of Environmental Health

Dr. Rodney Lyn, Interim Dean, Moderator