Obstacles
- So many good ideas
- Not 100% buy in from staff
- Wants to bring their social media person to the ABR
What intend to try
- Wants to bring their social media person to the ABR
- Relate to important themes in Atlanta and the world
- Show more backstage and the director's vision
- Will as the audience more questions
Obstacles
- Board buy-in
- Convincing volunteers that it is with the time to do this
What intend to try
- Will engage volunteers and singers to help with posts and Facebook live video
- Need to use Instagram
Obstacles
What intend to try
- Add creativity to social posts
- Make sure all posts are on-brand with look and feel
Obstacles
What intend to try
- Idea of having a destination or prop for photos and sharing in the lobby
- Using Facebook for targeted marketing
- Will use more live video
Obstacles
What intend to try
- Social media contests
- Will work on improving Instagram posts
- Will incorporate their own color palette
What intend to try
- small budget, mostly spent on artist fees, very little for advertising but can make small spends on social
What intend to try
- Will try using facebook live to leverage rehearsals and access to classes
Obstacles
- Money and time are always contraints
Try & Test/Learnings
- Focusing on new, smaller programs to increase attendance
- Partnered with Cox Media to find like customers and doing targeted marketing to them
Obstacles
- Facility is a rental by many groups
- Database is incomplete and out of date - emails or name and phone
Try & Test/Learnings
- Need to partner better with groups that rent the facility in terms of marketing and data capture
Obstacles
- Ticketing / Data Collection
- Lots of walk up ticket sales
Try & Test/Learnings
- Radical Friendliness
- Museum Hack the Experience
- Sending staff into the museum to capture data in a friendly manner
Obstacles
- Repositioning to families for midday
- New programs
- Awareness of current programs
- Day of the week
Try & Test/Learnings
- Data capture has made a big impact on front of house
- Important to communication the why
- Incentivize the staff
- Pricing - Fast Pass
Obstacles
- Repositioning to families for midday
- New programs
- Awareness of current programs
- Day of the week
Try & Test/Learnings
- Data capture has made a big impact on front of house
- Important to communication the why
- Incentivize the staff
- Pricing - Fast Pass
Obstacles
- Repositioning to families for midday
- New programs
- Awareness of current programs
- Day of the week
Try & Test/Learnings
- Data capture has made a big impact on front of house
- Important to communication the why
- Incentivize the staff
- Pricing - Fast Pass
Obstacles
- Database not in order
- No active marketing for audience building
Try & Test/Learnings
- Working on social media strategies and facebook
- Trying and Testing offers to key demographics
Obstacles
- Capacity
- No paid staff
- Board members doing administrative work
Try & Test/Learnings
- Social media marketing
- Facebook segmentation tools
Obstacles
- Lack of diversity in front office staff
- Money
Try & Test/Learnings
- Internship program focused on diversity
- Identify what is working
- Telefund, email, direct mail
Obstacles
- Segmented by siloed programming
- Bandwidth for data entry
Try & Test/Learnings
- New database to help collect data
- Plan to connect patrons to things they will like based on previous events
Obstacles
- Staff Time
- Rely heavily on volunteers
- Outsourced box office
Try & Test/Learnings
- Need to increase staff
- Need to know more about the guests of their patrons
Obstacles
Try & Test/Learnings
Obstacles
- Ticketing / Data Collection
- New types of programming
Try & Test/Learnings
- Blogs, Podcasts
- Insight into the behind the scenes
- Smaller, more intimate audiences
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