Georgia Symphony

What have you heard today that you need to try to do in your organization?

• The importance of creating and sharing an experience.

What are some of the things you've done this last season?

• We created a VIP experience for the GSO Dads Concert.  It was an $11 add-on to raise the price from $29 to $30.  VIP only reception afterwards to meet the musicians, and prime preserved seats.  Sold 28 additionaltickets and had to add a row.

Keywords

• Backstage access, VIP, Increase ticket price

Spivey Hall

What are some of the things you've done this last season?

• To better leverage our data, we worked with COX Media to do a PRIZM profile of our patrons and help identify potential new patrons by address.  We did a test mailing and expect results in a few weeks.

Keywords

• PRIZM Profile, direct mail

Horizon Theatre Co.

Obstacles

• Timing and how to incorporate  social better
• How to decide on the right message for each platform

What intend to try

• Incorporate text into/onto the posted images
• Show more production and behind the scenes photos
• Share key social messages with staff and cast each week

Aurora Theatre

Obstacles

• Figuring out how to make more picture/photo content
• Encouraging sharing

What intend to try

• Have to use Instagram
• Need to add  info about how to get tickets to the Instagram description
• Post directly

Moving in the Spirit

Obstacles 

• Reworking own schedule to be there to capture the behind the scenes

What intend to try

• More visual posts
• Use native images & video instead of linking to youtube
• Use Facebook live to show behind the scenes and cute kids

Atlanta Ballet

Obstacles

• Front line assistance
• Social media delegation

What intend to try

• Could more fully engage and activate their front lines on social - teachers, parents, subscribers
• To help generate content and conversation

CORE Dance

Obstacles

• Need stakeholder buy in

What intend to try

• We learned the difference between Engagement and Advertising in social media.  We need to shift to be more engaging and less advertising. And we need our stakeholders to be bought in.
• We also need to create a place for selfies or a "step and repeat" type concept that is adaptable to our many different locations.

Michael Oneal Singers

Obstacles

• Taking the time to plan ahead and give everyone their scripts

What intend to try

• Need to create an experience online and onsite to drive engagement and attendance
• Leverage the board and 150 singers  as advocates - give them a script of what to do on social to help

Theatrical Outfit

Obstacles

• So many good ideas
• Not 100% buy in from staff
• Wants to bring their social media person to the ABR

What intend to try

• Wants to bring their social media person to the ABR
• Relate to important themes in Atlanta and the world
• Show more backstage and the director's vision
• Will as the audience more questions

Michael O'Neal Singers

Obstacles

• Board buy-in
• Convincing volunteers that it is with the time to do this

What intend to try

• Will engage volunteers and singers to help with posts and Facebook live video
• Need to use Instagram

NBAF

Obstacles

• On-brand

What intend to try

• Add creativity to social posts
• Make sure all posts are on-brand with look and feel

Horizon Theatre Co.

Obstacles

• Live video

What intend to try

• Idea of having a destination or prop for photos and sharing in the lobby
• Using Facebook for targeted marketing
• Will use more live video

MODA

Obstacles

• Color Palette

What intend to try

• Social media contests
• Will work on improving Instagram posts
• Will incorporate their own color palette

Full Radius Dance

What intend to try

• small budget, mostly spent on artist fees, very little for advertising but can make small spends on social

Ballethnic Dance CO

What intend to try

• Will try using facebook live to leverage rehearsals and access to classes

Spivey Hall

Obstacles

• Money and time are always contraints

Try & Test/Learnings

• Focusing on new, smaller programs to increase attendance
• Partnered with Cox Media to find like customers and doing targeted marketing to them

Conyers Rockdale Council for the Arts

Obstacles

• Facility is a rental by many groups
• Database is incomplete  and out of date  - emails or name and phone

Try & Test/Learnings

• Need to partner better with groups that rent the facility in terms of marketing and data capture 

MODA

Obstacles

• Ticketing / Data Collection
• Lots of walk up ticket sales

Try & Test/Learnings

• Radical Friendliness
• Museum Hack the Experience
• Sending staff into the museum to capture data in a friendly manner

Children's Museum of Atlanta

Obstacles

• Repositioning to families for midday
• New programs
• Awareness of current programs
• Day of the week

Try & Test/Learnings

• Data capture has made a big impact on front of house
• Important to communication the why
• Incentivize the staff
• Pricing - Fast Pass

Children's Museum of Atlanta

Obstacles

• Repositioning to families for midday
• New programs
• Awareness of current programs
• Day of the week

Try & Test/Learnings

• Data capture has made a big impact on front of house
• Important to communication the why
• Incentivize the staff
• Pricing - Fast Pass