Audience Building Roundtable Workshop Livestreaming or Hybrid: What’s Right for Your Organization? December 3, 2020

The Arthur M. Blank Family Foundation was pleased to present the final workshop in the Audience Building Roundtable COVID-19 series. This workshop also marked the final workshop for the Audience Building Roundtable, although the website resource will remain in place. The workshop features a panel discussion about sponsorship and funding for non-traditional content, a “how to” about livestreaming and hybrid content, and how to decide on a delivery method. Panelists are:

  • Scott Williford, President, vLink Solutions

  • Chelsea Steverson, Director of Marketing & Digital Engagement, Dad’s Garage Theatre

  • Megan Schmitt King, Director of Development & Strategic Partnerships, Camp Southern Ground

    • Moderator: John Bare, Senior Vice President, The Arthur M. Blank Family Foundation

Presentations modeled on the Audience Building Roundtable’s “Essential Journey” took place throughout the workshop, with presenters discussing what’s working for their organizations (and what’s not) relative to livestreaming and hybrid approaches to delivering content to audiences. Presentations were made by the following organizations, and each of their presentations is attached here.

Audience Outlook Monitor Study Results

Arts & Culture Audience Survey Results:
May, June, September 2020 November 10, 2020

A key component of The Essential Journey of Audience Building has been capturing and utilizing data to make informed organizational decisions. The ABR has created a resource library — a knowledgebase — that contains the learning gleaned from experts in a variety of fields and from the very important peer interaction that has been the cornerstone of the ABR.

Resources - Audience Building Roundtable (including a (free) workforce workshop on Nov. 10)

THE ESSENTIAL JOURNEY BULLETIN
Resources for Arts & Culture Organizations
November 6, 2020

In the age of COVID, The Essential Journey of Audience Building continues to be a practical journey focused on the eyes-wide-open, adaptable, data-driven leadership that guides organizations – and people – through extraordinary times.

City Lights Features Atlanta Audience Study: Listen Now

WABE's City Lights featured the Audience Outlook Monitor Study on September 18. Lois Reitzes interviewed Alan Brown of WolfBrown (who leads the study,) about the results. The Blank Foundation sponsored the study in Atlanta. Twenty-one Audience Building Roundtable organizations are participating. The study examines audiences’ comfort levels about returning to theaters and other cultural venues and has been going on since May 2020 around the world.

To listen to the interview and for more information about the study:
https://www.wabe.org/blank-foundation-survey-looks-at-audiences-comfort-levels-returning-to-theaters-cultural-venues/

On the Path to Future-Proofing: Critical Trends in Audience Engagement in a Pandemic-Impacted Nation, September 10, 2020

In this workshop, IMPACTS Research discusses how the coronavirus has created major shifts in how people engage with arts and culture organizations and how the coronavirus may have impacted the visitation and engagement decisions of people for years to come. IMPACTS Research explores the economic downturn and the changes in interpersonal communication in light of social distancing. How each trend translates to different business models is discussed during the workshop.  

Some key takeaways from this workshop: “Let data light the path.” “Meet audiences where they ARE - and that is online. Younger, more diverse audiences - especially -  are online.”  “Online content consumption has increased dramatically during the time of the pandemic - in all ways.” “Take the long view - be thoughtful, not reactive. Be willing to change.”  “Focus on subscriber-members while being welcoming to younger & diverse audiences.” “$300 is the threshold at which people feel like ‘donors’/investors….”

 REFERENCES 
IMPACTS_WebinarReferences_ABR_Sept102020.pdf

Tough Times Call for Tough Actions: A Decision Framework for Nonprofit Leaders, August 26, 2020

John McIntosh, Managing Partner, SeaChange Capital Partners

This workshop presented a framework that participants can use to make the decisions they will need to take action if their organizations are to survive the COVID-19 crisis. SeaChange’s framework, Tough Times, combines risk management with the practices of financial analysis and restructuring/dissolution to help nonprofits think through their most difficult decisions. https://seachangecap.org/  

Intentions to Visit in the Time of COVID-19: Where Things Stand, What Will Make People Feel Safe, and the Redistribution of Demand for Cultural Experiences, August 13, 2020

Colleen Dilenschneider, IMPACTS Research/Know Your Own Bone, and Jim Hekkers, Chief Strategy Officer of IMPACTS and former CEO of the Monterey Bay Aquarium, presented Atlanta-specific data and information to support organizations as they navigate conditions surrounding the COVID-19 pandemic.

The National Endowment for the Arts Best Practices Tip Sheet for Arts Organizations

The National Endowment for the Arts is offering the following guidance, based on a review and compilation of promising measures that arts organizations are taking to address COVID-19 to date. The list is not prescriptive or comprehensive. It does not supersede guidance from local, state, and national public health authorities. 

COVID-The-Road-Forward-6.25.20.pdf

Core Dance Generates New Interest from Audiences Through Old Windows

By Elizabeth Labbe-Webb, Executive Director

Core Dance is celebrating our 40th anniversary. It’s quite an accomplishment. We’ve been a fixture on the Decatur Square for more than 35 of those years. We’ve seen Decatur change and grow to be one of the most vibrant parts of the Greater Atlanta area and we’ve managed to make ourselves an undeniable part of that vibrancy. Our studio space on the square is our home, our creative center, and it’s a resource for our community because we make it available for rent to other artists and nonprofits at very, very affordable prices.

Stay top of mind during partial re-openings without losing lessons learned during the “great pause”

By Stephen Brown, President, Cookerly PR

As The Arthur M. Blank Family Foundation reconvened its Audience Building Roundtable for a “COVID-19 Pivot,” I had the opportunity to talk with more than 50 arts and culture organizations in the Roundtable about ways they can stay top of mind with their audiences during a 2020 which has thrown curveballs to nearly every American institution.

The week ending June 12, 2020, the twelfth week of national arts and culture data expert Colleen Dilenschneider’s research about “intent to visit” has now intersected with societal unrest in the wake of tragedies and protests related to systemic racial injustices, capturing the attention of Americans and the world at large, with people indicating that they intend to return to their usual attendance behaviors within about three months, but with some redistribution of demand.

Preparing to Open: A Public Health Discussion with the Experts from Georgia State University School of Public Health, June 5, 2020

Dr. Gerardo Chowell, Department Chair, Population Health Sciences and Professor of Epidemiology

Dr. Lisa Casanova, Associate Professor of Environmental Health

Dr. Rodney Lyn, Interim Dean, Moderator

THE THURSDAY RETHINK: Amplifying Your Messaging Across Channels, presented by Cookerly PR, May 28, 2020

Presented by Stephen Brown, President of Cookerly PR

Download:
ABR Thursday Rethink Amplifying Your Message 5-28-20 Cookerly PR.pdf

Stephen Michael Brown, APR, is president of Cookerly Public Relations. He helps ideate for consumer and corporate campaigns, develop social media programs and strategize for all facets of integrated marketing and lead generation. Favorite recent assignments have included brand activations for nationwide clients at the Super Bowl, the Winter Olympics, the Kentucky Derby and the Academy Awards.

Stephen is in his element facilitating brainstorms and branding workshops, leading media training sessions and coaching executives for public speaking. He recently spoke at Social Media Week about the intersection of mixed reality on communications disciplines. Some of Stephen’s notable campaigns include the introduction of Coca-Cola Freestyle technology and the McCafé line of coffees to U.S. restaurants; celebrations of The Home Depot’s pioneering work in the DIY industry and InterfaceFLOR milestones in sustainability; and social media activations for Mercedes-Benz, General Mills, LexisNexis and Procter & Gamble.

A graduate of the University of South Carolina and of Leadership Atlanta, Stephen is past president and a board member of PRSA Georgia, chairman of the board for Actor’s Express and involved in advisory boards for Alliance Theatre, Serenbe Playhouse and Center for Puppetry Arts. He is a fan of theatre and movies. He resides in the creative enclave of Pinewood Forest in south Atlanta.

THE THURSDAY RETHINK: Building Your New Information Infrastructure, presented by Cookerly PR, May 21, 2020

Presented by Stephen Brown, President of Cookerly PR

Download:
ABR Thursday Rethink Session Building Your New Information Infrastructure CookerlyPR 5-21-20.pdf

Stephen Michael Brown, APR, is president of Cookerly Public Relations. He helps ideate for consumer and corporate campaigns, develop social media programs and strategize for all facets of integrated marketing and lead generation. Favorite recent assignments have included brand activations for nationwide clients at the Super Bowl, the Winter Olympics, the Kentucky Derby and the Academy Awards.

Stephen is in his element facilitating brainstorms and branding workshops, leading media training sessions and coaching executives for public speaking. He recently spoke at Social Media Week about the intersection of mixed reality on communications disciplines. Some of Stephen’s notable campaigns include the introduction of Coca-Cola Freestyle technology and the McCafé line of coffees to U.S. restaurants; celebrations of The Home Depot’s pioneering work in the DIY industry and InterfaceFLOR milestones in sustainability; and social media activations for Mercedes-Benz, General Mills, LexisNexis and Procter & Gamble.

A graduate of the University of South Carolina and of Leadership Atlanta, Stephen is past president and a board member of PRSA Georgia, chairman of the board for Actor’s Express and involved in advisory boards for Alliance Theatre, Serenbe Playhouse and Center for Puppetry Arts. He is a fan of theatre and movies. He resides in the creative enclave of Pinewood Forest in south Atlanta.

Out of Hand Builds Community - & Audience - Thru Equitable Dinners, Now Virtually

From IAMO4W to Equitable Dinners:
Out of Hand’s Unexpected Journey of Audience Building

By Ariel Fristoe, Artistic Director, Out of Hand Theater

I want to share something extraordinary and unexpected that came out of Out of Hand Theater’s audience building journey. Out of Hand works at the intersection of art, social justice, and civic engagement. We spark conversations to build a better world by using the tools of theater to support and enhance the work of community partners. Through the generosity of The Arthur M. Blank Family Foundation, we have taken several steps on our audience building journey, starting with our neighborhood, Old Fourth Ward.

THE THURSDAY RETHINK: Gathering The Grassroots To Reach Your Audiences; Leveraging Social Channels, presented by Cookerly PR, May 14, 2020

Presented by Stephen Brown, President of Cookerly PR

Download:
ABR 5-14-20 Thursday Rethink Session Two_Download-Edition.pdf
May 14 ABR questions.pdf
Survey results from May 14.pdf

Stephen Michael Brown, APR, is president of Cookerly Public Relations. He helps ideate for consumer and corporate campaigns, develop social media programs and strategize for all facets of integrated marketing and lead generation. Favorite recent assignments have included brand activations for nationwide clients at the Super Bowl, the Winter Olympics, the Kentucky Derby and the Academy Awards.

Stephen is in his element facilitating brainstorms and branding workshops, leading media training sessions and coaching executives for public speaking. He recently spoke at Social Media Week about the intersection of mixed reality on communications disciplines. Some of Stephen’s notable campaigns include the introduction of Coca-Cola Freestyle technology and the McCafé line of coffees to U.S. restaurants; celebrations of The Home Depot’s pioneering work in the DIY industry and InterfaceFLOR milestones in sustainability; and social media activations for Mercedes-Benz, General Mills, LexisNexis and Procter & Gamble.

A graduate of the University of South Carolina and of Leadership Atlanta, Stephen is past president and a board member of PRSA Georgia, chairman of the board for Actor’s Express and involved in advisory boards for Alliance Theatre, Serenbe Playhouse and Center for Puppetry Arts. He is a fan of theatre and movies. He resides in the creative enclave of Pinewood Forest in south Atlanta.

THE THURSDAY RETHINK: How To Get The Media To Talk About You Again, presented by Cookerly PR, May 7, 2020

Presented by Stephen Brown, President of Cookerly PR

Download: Thursday ReThink Session One How To Get the Media to Talk About You Again 5-7-20.pdf

Stephen Michael Brown, APR, is president of Cookerly Public Relations. He helps ideate for consumer and corporate campaigns, develop social media programs and strategize for all facets of integrated marketing and lead generation. Favorite recent assignments have included brand activations for nationwide clients at the Super Bowl, the Winter Olympics, the Kentucky Derby and the Academy Awards.

Stephen is in his element facilitating brainstorms and branding workshops, leading media training sessions and coaching executives for public speaking. He recently spoke at Social Media Week about the intersection of mixed reality on communications disciplines. Some of Stephen’s notable campaigns include the introduction of Coca-Cola Freestyle technology and the McCafé line of coffees to U.S. restaurants; celebrations of The Home Depot’s pioneering work in the DIY industry and InterfaceFLOR milestones in sustainability; and social media activations for Mercedes-Benz, General Mills, LexisNexis and Procter & Gamble.

A graduate of the University of South Carolina and of Leadership Atlanta, Stephen is past president and a board member of PRSA Georgia, chairman of the board for Actor’s Express and involved in advisory boards for Alliance Theatre, Serenbe Playhouse and Center for Puppetry Arts. He is a fan of theatre and movies. He resides in the creative enclave of Pinewood Forest in south Atlanta.

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