Audience Building Roundtable Workshop Livestreaming or Hybrid: What’s Right for Your Organization? December 3, 2020

The Arthur M. Blank Family Foundation was pleased to present the final workshop in the Audience Building Roundtable COVID-19 series. This workshop also marked the final workshop for the Audience Building Roundtable, although the website resource will remain in place. The workshop features a panel discussion about sponsorship and funding for non-traditional content, a “how to” about livestreaming and hybrid content, and how to decide on a delivery method. Panelists are:

• Scott Williford, President, vLink Solutions

• Chelsea Steverson, Director of Marketing & Digital Engagement, Dad’s Garage Theatre

• Megan Schmitt King, Director of Development & Strategic Partnerships, Camp Southern Ground

  • Moderator: John Bare, Senior Vice President, The Arthur M. Blank Family Foundation

Presentations modeled on the Audience Building Roundtable’s “Essential Journey” took place throughout the workshop, with presenters discussing what’s working for their organizations (and what’s not) relative to livestreaming and hybrid approaches to delivering content to audiences. Presentations were made by the following organizations, and each of their presentations is attached here.

• The Breman Museum
  The Breman Overview 12-03-2020.pdf

• Museum of Design Atlanta

• Atlanta Master Chorale
  Atlanta Master Chorale TEJ Presentation 12-3-20.pdf

• The Rialto Center for the Arts

Trends & Changes: What are Arts & Culture Organizations Considering Post-COVID? June 9, 2020

Presented by Alan Brown, WolfBrown: http://wolfbrown.com/people/alan-brown

Download:
Alan Brown Trends & Changes ABR Workshop 6-9-20.pdf

Making Emotional Connections with Patrons with Actor’s Express

November 15, 2017 - Actor’s Express TEJ Talk

Alliance Theatre

We took a multi-tiered approach to our supporters who have contributed for 5+ years (donors and season ticket holders.)  First, we sent a special offer that slashed rates on our annual fund levels “if they would commit now.”  We included an offer to have coffee with one of our staff; 15 people have taken us up on that offer to have coffee and the majority have brought checks with them!  Overall, our campaign was very successful and we intend to continue to follow the “patron ladder” model to more success! 

We’ve also organized our overall strategy so that the marketing department works to upgrade single ticket buyers to multiple-ticket buyers and after they become multiple-ticket buyers for a period of time, then we begin to cultivate them as donors in addition to selling tickets to them. This is working much better and we are having success with the approach.

BALLETHNIC DANCE CO

We’re learning to “stop and assess.” We are looking at everything we do under the lens of “does it help us to build or increase loyalty from our audience?”  One example is our curtain speeches. Administrators used to do the curtain speeches; we changed this to having our actors and dancers do the curtain speech. The first night we did this we got $600 in additional donations, the second night $2,000. This momentum has continued. We get it!