Past Meetings

Audience Building Roundtable Workshop Livestreaming or Hybrid: What’s Right for Your Organization? December 3, 2020

The Arthur M. Blank Family Foundation was pleased to present the final workshop in the Audience Building Roundtable COVID-19 series. This workshop also marked the final workshop for the Audience Building Roundtable, although the website resource will remain in place. The workshop features a panel discussion about sponsorship and funding for non-traditional content, a “how to” about livestreaming and hybrid content, and how to decide on a delivery method. Panelists are:

  • Scott Williford, President, vLink Solutions

  • Chelsea Steverson, Director of Marketing & Digital Engagement, Dad’s Garage Theatre

  • Megan Schmitt King, Director of Development & Strategic Partnerships, Camp Southern Ground

    • Moderator: John Bare, Senior Vice President, The Arthur M. Blank Family Foundation

Presentations modeled on the Audience Building Roundtable’s “Essential Journey” took place throughout the workshop, with presenters discussing what’s working for their organizations (and what’s not) relative to livestreaming and hybrid approaches to delivering content to audiences. Presentations were made by the following organizations, and each of their presentations is attached here.

On the Path to Future-Proofing: Critical Trends in Audience Engagement in a Pandemic-Impacted Nation, September 10, 2020

In this workshop, IMPACTS Research discusses how the coronavirus has created major shifts in how people engage with arts and culture organizations and how the coronavirus may have impacted the visitation and engagement decisions of people for years to come. IMPACTS Research explores the economic downturn and the changes in interpersonal communication in light of social distancing. How each trend translates to different business models is discussed during the workshop.  

Some key takeaways from this workshop: “Let data light the path.” “Meet audiences where they ARE - and that is online. Younger, more diverse audiences - especially -  are online.”  “Online content consumption has increased dramatically during the time of the pandemic - in all ways.” “Take the long view - be thoughtful, not reactive. Be willing to change.”  “Focus on subscriber-members while being welcoming to younger & diverse audiences.” “$300 is the threshold at which people feel like ‘donors’/investors….”

 REFERENCES 
IMPACTS_WebinarReferences_ABR_Sept102020.pdf

Tough Times Call for Tough Actions: A Decision Framework for Nonprofit Leaders, August 26, 2020

John McIntosh, Managing Partner, SeaChange Capital Partners

This workshop presented a framework that participants can use to make the decisions they will need to take action if their organizations are to survive the COVID-19 crisis. SeaChange’s framework, Tough Times, combines risk management with the practices of financial analysis and restructuring/dissolution to help nonprofits think through their most difficult decisions. https://seachangecap.org/  

Intentions to Visit in the Time of COVID-19: Where Things Stand, What Will Make People Feel Safe, and the Redistribution of Demand for Cultural Experiences, August 13, 2020

Colleen Dilenschneider, IMPACTS Research/Know Your Own Bone, and Jim Hekkers, Chief Strategy Officer of IMPACTS and former CEO of the Monterey Bay Aquarium, presented Atlanta-specific data and information to support organizations as they navigate conditions surrounding the COVID-19 pandemic.

Preparing to Open: A Public Health Discussion with the Experts from Georgia State University School of Public Health, June 5, 2020

Dr. Gerardo Chowell, Department Chair, Population Health Sciences and Professor of Epidemiology

Dr. Lisa Casanova, Associate Professor of Environmental Health

Dr. Rodney Lyn, Interim Dean, Moderator

THE THURSDAY RETHINK: Amplifying Your Messaging Across Channels, presented by Cookerly PR, May 28, 2020

Presented by Stephen Brown, President of Cookerly PR

Download:
ABR Thursday Rethink Amplifying Your Message 5-28-20 Cookerly PR.pdf

Stephen Michael Brown, APR, is president of Cookerly Public Relations. He helps ideate for consumer and corporate campaigns, develop social media programs and strategize for all facets of integrated marketing and lead generation. Favorite recent assignments have included brand activations for nationwide clients at the Super Bowl, the Winter Olympics, the Kentucky Derby and the Academy Awards.

Stephen is in his element facilitating brainstorms and branding workshops, leading media training sessions and coaching executives for public speaking. He recently spoke at Social Media Week about the intersection of mixed reality on communications disciplines. Some of Stephen’s notable campaigns include the introduction of Coca-Cola Freestyle technology and the McCafé line of coffees to U.S. restaurants; celebrations of The Home Depot’s pioneering work in the DIY industry and InterfaceFLOR milestones in sustainability; and social media activations for Mercedes-Benz, General Mills, LexisNexis and Procter & Gamble.

A graduate of the University of South Carolina and of Leadership Atlanta, Stephen is past president and a board member of PRSA Georgia, chairman of the board for Actor’s Express and involved in advisory boards for Alliance Theatre, Serenbe Playhouse and Center for Puppetry Arts. He is a fan of theatre and movies. He resides in the creative enclave of Pinewood Forest in south Atlanta.

THE THURSDAY RETHINK: Building Your New Information Infrastructure, presented by Cookerly PR, May 21, 2020

Presented by Stephen Brown, President of Cookerly PR

Download:
ABR Thursday Rethink Session Building Your New Information Infrastructure CookerlyPR 5-21-20.pdf

Stephen Michael Brown, APR, is president of Cookerly Public Relations. He helps ideate for consumer and corporate campaigns, develop social media programs and strategize for all facets of integrated marketing and lead generation. Favorite recent assignments have included brand activations for nationwide clients at the Super Bowl, the Winter Olympics, the Kentucky Derby and the Academy Awards.

Stephen is in his element facilitating brainstorms and branding workshops, leading media training sessions and coaching executives for public speaking. He recently spoke at Social Media Week about the intersection of mixed reality on communications disciplines. Some of Stephen’s notable campaigns include the introduction of Coca-Cola Freestyle technology and the McCafé line of coffees to U.S. restaurants; celebrations of The Home Depot’s pioneering work in the DIY industry and InterfaceFLOR milestones in sustainability; and social media activations for Mercedes-Benz, General Mills, LexisNexis and Procter & Gamble.

A graduate of the University of South Carolina and of Leadership Atlanta, Stephen is past president and a board member of PRSA Georgia, chairman of the board for Actor’s Express and involved in advisory boards for Alliance Theatre, Serenbe Playhouse and Center for Puppetry Arts. He is a fan of theatre and movies. He resides in the creative enclave of Pinewood Forest in south Atlanta.

THE THURSDAY RETHINK: Gathering The Grassroots To Reach Your Audiences; Leveraging Social Channels, presented by Cookerly PR, May 14, 2020

Presented by Stephen Brown, President of Cookerly PR

Download:
ABR 5-14-20 Thursday Rethink Session Two_Download-Edition.pdf
May 14 ABR questions.pdf
Survey results from May 14.pdf

Stephen Michael Brown, APR, is president of Cookerly Public Relations. He helps ideate for consumer and corporate campaigns, develop social media programs and strategize for all facets of integrated marketing and lead generation. Favorite recent assignments have included brand activations for nationwide clients at the Super Bowl, the Winter Olympics, the Kentucky Derby and the Academy Awards.

Stephen is in his element facilitating brainstorms and branding workshops, leading media training sessions and coaching executives for public speaking. He recently spoke at Social Media Week about the intersection of mixed reality on communications disciplines. Some of Stephen’s notable campaigns include the introduction of Coca-Cola Freestyle technology and the McCafé line of coffees to U.S. restaurants; celebrations of The Home Depot’s pioneering work in the DIY industry and InterfaceFLOR milestones in sustainability; and social media activations for Mercedes-Benz, General Mills, LexisNexis and Procter & Gamble.

A graduate of the University of South Carolina and of Leadership Atlanta, Stephen is past president and a board member of PRSA Georgia, chairman of the board for Actor’s Express and involved in advisory boards for Alliance Theatre, Serenbe Playhouse and Center for Puppetry Arts. He is a fan of theatre and movies. He resides in the creative enclave of Pinewood Forest in south Atlanta.

THE THURSDAY RETHINK: How To Get The Media To Talk About You Again, presented by Cookerly PR, May 7, 2020

Presented by Stephen Brown, President of Cookerly PR

Download: Thursday ReThink Session One How To Get the Media to Talk About You Again 5-7-20.pdf

Stephen Michael Brown, APR, is president of Cookerly Public Relations. He helps ideate for consumer and corporate campaigns, develop social media programs and strategize for all facets of integrated marketing and lead generation. Favorite recent assignments have included brand activations for nationwide clients at the Super Bowl, the Winter Olympics, the Kentucky Derby and the Academy Awards.

Stephen is in his element facilitating brainstorms and branding workshops, leading media training sessions and coaching executives for public speaking. He recently spoke at Social Media Week about the intersection of mixed reality on communications disciplines. Some of Stephen’s notable campaigns include the introduction of Coca-Cola Freestyle technology and the McCafé line of coffees to U.S. restaurants; celebrations of The Home Depot’s pioneering work in the DIY industry and InterfaceFLOR milestones in sustainability; and social media activations for Mercedes-Benz, General Mills, LexisNexis and Procter & Gamble.

A graduate of the University of South Carolina and of Leadership Atlanta, Stephen is past president and a board member of PRSA Georgia, chairman of the board for Actor’s Express and involved in advisory boards for Alliance Theatre, Serenbe Playhouse and Center for Puppetry Arts. He is a fan of theatre and movies. He resides in the creative enclave of Pinewood Forest in south Atlanta.

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