Risk and Innovation: Moving Your Organization From Where You are Now to Where You Want to Be, with John Bare of The Arthur M. Blank Family Foundation
January 26, 2017 - Click here to download
Spivey Hall
Obstacles
- Money and time are always contraints
Try & Test/Learnings
- Focusing on new, smaller programs to increase attendance
- Partnered with Cox Media to find like customers and doing targeted marketing to them
Conyers Rockdale Council for the Arts
Obstacles
- Facility is a rental by many groups
- Database is incomplete and out of date - emails or name and phone
Try & Test/Learnings
- Need to partner better with groups that rent the facility in terms of marketing and data capture
MODA
Obstacles
- Ticketing / Data Collection
- Lots of walk up ticket sales
Try & Test/Learnings
- Radical Friendliness
- Museum Hack the Experience
- Sending staff into the museum to capture data in a friendly manner
Children's Museum of Atlanta
Obstacles
- Repositioning to families for midday
- New programs
- Awareness of current programs
- Day of the week
Try & Test/Learnings
- Data capture has made a big impact on front of house
- Important to communication the why
- Incentivize the staff
- Pricing - Fast Pass
Children's Museum of Atlanta
Obstacles
- Repositioning to families for midday
- New programs
- Awareness of current programs
- Day of the week
Try & Test/Learnings
- Data capture has made a big impact on front of house
- Important to communication the why
- Incentivize the staff
- Pricing - Fast Pass
Children's Museum of Atlanta
Obstacles
- Repositioning to families for midday
- New programs
- Awareness of current programs
- Day of the week
Try & Test/Learnings
- Data capture has made a big impact on front of house
- Important to communication the why
- Incentivize the staff
- Pricing - Fast Pass
DeKalb Symphony Orchestra
Obstacles
- Database not in order
- No active marketing for audience building
Try & Test/Learnings
- Working on social media strategies and facebook
- Trying and Testing offers to key demographics
Full Radius Dance
Obstacles
- Capacity
- No paid staff
- Board members doing administrative work
Try & Test/Learnings
- Social media marketing
- Facebook segmentation tools
Alliance Theatre
Obstacles
- Lack of diversity in front office staff
- Money
Try & Test/Learnings
- Internship program focused on diversity
- Identify what is working
- Telefund, email, direct mail
WonderRoot
Obstacles
- Segmented by siloed programming
- Bandwidth for data entry
Try & Test/Learnings
- New database to help collect data
- Plan to connect patrons to things they will like based on previous events
Atlanta Master Chorale
Obstacles
- Staff Time
- Rely heavily on volunteers
- Outsourced box office
Try & Test/Learnings
- Need to increase staff
- Need to know more about the guests of their patrons
Dekalb Symphony
Obstacles
- Lack of complete date
Try & Test/Learnings
- Better data capture
Flux Projects
Obstacles
- Ticketing / Data Collection
- New types of programming
Try & Test/Learnings
- Blogs, Podcasts
- Insight into the behind the scenes
- Smaller, more intimate audiences
7 Stages
Obstacles
- An understanding of what we do
Try & Test/Learnings
- Careful word selection
- Podcats and videos
- Education prior to performance
The Rialto Theatre
Obstacles
- Multiple Databases
- Manual workarounds
Try & Test/Learnings
- Trying and testing
- More events
Atlanta Chamber Players
Obstacles
- Budgetary
- Staffing - very lean
- Finding the time to implement
Try & Test/Learnings
- Lean staff
- Time challenges
Alliance Theatre
Obstacles
- Determining which programs to keep, which to change, what to try.
Try & Test/Learnings
- For targeted audiences, looking for partnerships partnerships like the ones done with veterans organizations this season. It takes a lot of time to build trust but pays off. Now need to stay engaged with these groups which takes time.
Theatrical Outfit
Obstacles
- being disciplined, patron experience, subscriptions
ATLANTA CONTEMPORARY (ART CENTER)
We re-organized our staff so that we could invest in two positions who welcome visitors at our front desk (in shifts so that all of our open hours are covered by a live person.) The staff person welcomes all visitors, captures all of their contact information, and asks for a donation. This is going very well and our donations have increased significantly. We’ve increased our visitor traffic and this change in our staffing model will allow us to capture the information so that we can develop relationships with our visitors (as opposed to our visitors beingone-time donors, if at all.)