Pricing

AUDIENCE BUILDING PRACTICES THAT WORK: A RECAP

By Gevin Reynolds, Fellow, The Arthur M. Blank Family Foundation

The Audience Building Roundtable (ABR) workshop on May 17, 2018 was “A Refresher on Audience Building Practices that Work” presented by TRG Arts, a national arts and culture consulting firm that has been presenting workshops to the ABR since the inaugural summit in November 2015. At the close of the workshop, 76 of the 103 attendees from ABR member organizations completed a survey with the following prompt: The workshop by TRG Arts provided me with at least one audience building idea that I can adapt for use in my organization.

Variable Pricing - Increase Revenue While Capturing Data

By Stacey Lucas, Children’s Museum of Atlanta

The Challenge

Children’s Museum of Atlanta, like most organizations with the word “Museum” in their moniker, has a very long history of not collecting data from guests. In general, Museums have fostered a “walk-up” culture, sometimes collecting zip codes but rarely collecting full data sets of their guests. Without accurate data, patrons become a “moment in time” as opposed to a potential return guest, member, or donor. 

Pleased to Meet You, I’m Your Neighbor

By Michael Van Osch, Georgia Ensemble Theatre

Although Georgia Ensemble Theatre (GET) is entering its 25th Anniversary Season in Roswell, we still run into people who have lived here for many years and have never heard of us. We have two major challenges that contribute to this: our home in The Roswell Cultural Arts Center is tucked away in the trees and is not on a main thoroughfare, and because we are in the Roswell Historic District, we are governed by a strict sign ordinance.

Finding New Fish for Your Organization: They’re swimming closer to you than you think.

By Keri Mesropov, TRG Arts

ALERT: Arts administrators in your area have been overtaken by a new obsession. Believed to be a relative of the mania induced by Pokémon Go, symptoms include an insatiable desire to find brandnew patrons for your organization. 

If you’re not obsessed with new audiences, you are really behind the trend...

What is wrong with these people? Uh-oh….

By Ellen Walker, Pacific Northwest Ballet (PNB)

Observing participants in a focus group dispassionately dissect your life’s work is a little like strangers disparaging your children – it’s difficult not to feel reactive. In my first such experience, the print collateral that my team had worked so hard on was described by focus group members as “boring,” “stuffy,” “elitist,” and “completely uninteresting.” My first thought: “what is wrong with these people?!”  My second thought: “…uh-oh.”

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