November 15, 2017 - Conyers Rockdale Council for the Arts TEJ Talk
Making Emotional Connections with Patrons with Actor’s Express
November 15, 2017 - Actor’s Express TEJ Talk
Adjusting Course: Reframing for Better Results
By Liz Hartnett Santamaria, Aurora Theatre
For 22 seasons, Aurora Theatre has worked to be the theatre that reflects our community. We have been committed to diversity through our casting, storytelling, programming, and hiring. As much as our audience diversity has evolved in those years through specific, conscious choices, we still have work to do when it comes to our audiences.
Creating and Implementing a Social Media Strategy with the DeKalb Symphony Orchestra
October 26, 2017 - DeKalb Symphony Orchestra TEJ Talk
Collins Goss of the Alliance Theatre interviews Vikki Morrow of the National Black Arts Festival
Creating a Music Calendar for Audiences with Atlanta Chamber Players
October 26, 2017 - Atlanta Chamber Players TEJ Talk
Pleased to Meet You, I’m Your Neighbor
By Michael Van Osch, Georgia Ensemble Theatre
Although Georgia Ensemble Theatre (GET) is entering its 25th Anniversary Season in Roswell, we still run into people who have lived here for many years and have never heard of us. We have two major challenges that contribute to this: our home in The Roswell Cultural Arts Center is tucked away in the trees and is not on a main thoroughfare, and because we are in the Roswell Historic District, we are governed by a strict sign ordinance.
Customer File Analysis Leads to New Patron Campaign
By Tammy Moore, Marketing Manager, Spivey Hall at Clayton State University
Spivey Hall, located on the campus of Clayton State University, is a 400-seat, acoustically-superior performing arts venue that has presented the best in jazz and classical music to the metro Atlanta area since 1991. Its celebrated concert series receives regular national and international attention as one of America’s finest, and the Hall’s acoustics and design are routinely lauded by patrons, pundits and performers...
Actor’s Express Works to Build Its Audience on Atlanta’s Historic Westside
Rachel Ciprotti of Atlanta Chamber Players and Angela Harris of Dance Canvas
Rachel Ciprotti of Atlanta Chamber Players and Angela Harris of Dance Canvas in conversation about the opportunities and challenges that smaller-budget arts organizations face in building their audience.
The “Stop Doing” Concept: Saying NO to Some Things so You Can Say YES to Other Things
By Nena Gilreath, Executive Artistic Director, Ballethnic Dance Company
For more than 27 years, Ballethnic Dance Company has celebrated multicultural diversity in dance, with a uniquely Atlanta style. The Company, and its vibrant Ballethnic Dance Academy, has touched thousands of children, youth and adults throughout its history. However, as the organization embraces its mission and looks ahead to its next phase, it is grappling with financial challenges. These challenges resulted - in part - from saying “yes” to too many programming requests without stopping to evaluate the implications of each “yes” answer.
Atlanta Shakespeare Theatre
September 28, 2017 - click on the following links to download:
Atlanta Shakespeare Theatre Co: Learning from its Education Audience
Everything is Bigger and Better at NAMPC, Including the Learning About Consumer Behavior
By Darlene Hamilton, Assistant Director, Marketing & Communications, Rialto Center for the Arts at Georgia State University
Thanks to the scholarship award from the Georgia Repertory Theatre and The Arthur Blank Family Foundation, I was fortunate enough to represent the Rialto Center for the Arts at the 2016 National Arts Marketing Conference (NAMPC) in Austin, Texas, in November 2016. Having visited Dallas a couple of times, I knew first-hand that “everything is bigger and better” in Texas—the food, the public transportation, the clothing (with generous offerings above size 10!) and of course, the art and culture! I expected Austin, the home of “Austin City Limits”, would be no different.
Actor's Express
Who is your organization's primary target audience?
Primary audience is west midtown and neighborhood.
What is your organization doing to reach or deepen the relationship with them?
New marketing campaigns include marta bus ads, outdoor ads in the neighborhood.
Keywords
outdoor advertising
glo
Who is your organization's primary target audience?
Difficult to identify the audience.
What is your organization doing to reach or deepen the relationship with them?
Different audiences are in different stages.
Need to market each event separately to local area for each event.
Keywords
changing the marketing based on event location
Dance Canvas
Who is your organization's primary target audience?
Target is high school and college students for the summers. For the rest of the year its 25-55 arts and dance lovers.
What is your organization doing to reach or deepen the relationship with them?
More use of video, new blog, getting to know the dancers.
Keywords
Deepening relationships with the dancers
Flux Projects
Who is your organization's primary target audience?
Different audiences based on the program: the core, general, and ephemeral.
What is your organization doing to reach or deepen the relationship with them?
Finding people to come - 3 programs, marketing for each of the 3 different audiences: core, general and ephemeral
Keywords
changing the marketing based on the audience
Conyers Rockdale Council of the Arts
Who is your organization's primary target audience?
Everyone in their community, since it is community based arts organization.
What is your organization doing to reach or deepen the relationship with them?
Focusing on programming for the African American commnity and students/youth.
Keywords
creating programing for the audience they want
Georgia Ballet
Who is your organization's primary target audience?
- Women 25-55
What is your organization doing to reach or deepen the relationship with them?
- Campaigns to meet the dancers
- A/B testing of email messaging
Keywords
- Message testing