Actor's Express

Who is your organization's primary target audience?

• Primary audience is west midtown and neighborhood.

What is your organization doing to reach or deepen the relationship with them?

• New marketing campaigns include marta bus ads, outdoor ads in the neighborhood.

Keywords

• outdoor advertising

glo

Who is your organization's primary target audience?

• Difficult to identify the audience.

What is your organization doing to reach or deepen the relationship with them?

• Different audiences are in different stages.
•   Need to market each event separately to local area for each event.

Keywords

• changing the marketing based on event location

Dance Canvas

Who is your organization's primary target audience?

• Target is high school and college students for the summers. For the rest of the year its 25-55 arts and dance lovers.

What is your organization doing to reach or deepen the relationship with them?

• More use of video, new blog, getting to know the dancers.

Keywords

• Deepening relationships with the dancers

Flux Projects

Who is your organization's primary target audience?

• Different audiences based on the program: the core, general, and ephemeral.

What is your organization doing to reach or deepen the relationship with them?

• Finding people to come - 3 programs, marketing for each of the 3 different audiences: core, general and ephemeral

Keywords

• changing the marketing based on the audience

Conyers Rockdale Council of the Arts

Who is your organization's primary target audience?

• Everyone in their community, since it is community based arts organization.

What is your organization doing to reach or deepen the relationship with them?

• Focusing on programming for the African American commnity and students/youth.

Keywords

• creating programing for the audience they want

Georgia Ballet

Who is your organization's primary target audience?

• Women 25-55

What is your organization doing to reach or deepen the relationship with them?

• Campaigns to meet the dancers
• A/B testing of email messaging 

Keywords

• Message testing

Atlanta Chamber Players

Who is your organization's primary target audience?

• Key audience is in their 50s and 60s, already like classical music and specifically chamber music

What is your organization doing to reach or deepen the relationship with them?

• Lots of facebook targeting, A/B testing of email messaging

Keywords

• facebook advertising
• message testing

Core Dance

Who is your organization's primary target audience?

• With two "home" cities and lots of touring hard to market to both.

What is your organization doing to reach or deepen the relationship with them?

• New logo and branding this year.  Lots of email communications. Have added free performances and ways to utilize and invite into their space ie the Dance Film Festival in May. Social - need to use it to grow the relatioships with the dancers themselves.

Keywords

• Board buy-in
• email campaigns
• social 

Core Dance

Who is your organization's primary target audience?

• Only 3 years in new location - still developing audience in Midtown. Patrons are typically between 25 and 55.

What is your organization doing to reach or deepen the relationship with them?

• Direct mail efforts to the Ansley neighborhood
• New ticketing/email platform to be strategic
• New programs and promotions for Friday nights and for kids.

Keywords

• Taking a show by show approach that changes by venue
• changing the marketing based on event location

Synchronicity Theatre

Who is your organization's primary target audience?

• Only 3 years in new location - still developing audience in Midtown. Patrons are typically between 25 and 55.

What is your organization doing to reach or deepen the relationship with them?

• Direct mail efforts to the Ansley neighborhood, new ticketing/email platform to be strategic, new programs and promotions for Friday nights and for kids.

Keywords

• facebook survey
• direct mail
• market segmentation

Rialto Center

Who is your organization's primary target audience?

• Loyal following from international communities and jazz audiences

What is your organization doing to reach or deepen the relationship with them?

• Traditional and social media, new ticketing platform provides more data, radio

Keywords

• More data
• Social media

Theatrical Outfit

What is your organization doing to reach or deepen the relationship with them?

• Increasing efforts towards educatedpopulation and downtown audience

Keywords

•  Programming Mix

Michael O'Neal Singers

What is your organization doing to reach or deepen the relationship with them?

• Appealing to volunteers and performers to become donors, increasing engagement and commitment.

Keywords:

•  Programming Mix

Horizon Theater

What have you heard today that you need to try to do in your organization?

• Trying to reach Millenials and expanding subscriptions

Michael O'Neal Singers

What have you heard today that you need to try to do in your organization?

• Need to engage singers and volunteers to advocate on social media.
• Need board to understand the importance, and then get volunteers to do it.

Keywords

• Board buy-in

Aurora Theatre

What have you heard today that you need to try to do in your organization?

• Better engagement on Social Media.

What are some of the things you've done this last season?

• Right before the annoncement of the new season, asked on fb "What is your Dream Show" and got 159 responses.

Keywords

• Facebook survey

Synchronicity Theatre

What have you heard today that you need to try to do in your organization?

• New tactics for soft nights.
• For Wednesday, and Industry night has increased attednance from 24 to 93 people in just 3 weeks.
• For Friday Family Nights, changed it to PJs and cookies and milk. Has gonne from 25-110 people in three weeks.

What are some of the things you've done this last season?

• We are doing a better job of getting the right programming mix in place, and far enough ahead of time to implement.
• Data Mining is a challenge - have good data, but need  to take the time to analyze it.
• We could do a better job communicating to our audiences.

Key words

• Programming Mix
• Data Mining
• Segmenting communication by audience

Atlanta Opera

What are some of the things you've done this last season?

• We have a new Discovery Series that features smaller, modern works in venues all over the city.  We have learned the imrtance of matching the right show to the right venue.

Keywords

• Site Specific Programming

CORE

What have you heard today that you need to try to do in your organization?

• We have learned that we need to be more strategic with social media, and that we cannot focus on all the social media platforms.  Since 80% of our new sales come from Facebook, we will focus our marketing efforts there. And we are delegating the Instagram and interest activity to the dancers. 

Keywords

• Facebook, Delegation

High Museum of Art

What are some of the things you've done this last season?

• We've been focusing on families with free admission on the 2nd Sunday of each month.  The audience is larger and there is more data, but no one is tracking their return attendance, or if they become members.  We need a marketing plan specifically for this audience.
• We want to try an "art box' program for the families that attend on second Sundays, where they will get incentivized with additional art supplies when they return on days that are not the Second Sunday - to encourage repeat visits.

Keywords

• Free admission, Conversion from free to paid, marketing plan
• Incentivizing