Dance Canvas

Who is your organization's primary target audience?

• Target is high school and college students for the summers. For the rest of the year its 25-55 arts and dance lovers.

What is your organization doing to reach or deepen the relationship with them?

• More use of video, new blog, getting to know the dancers.

Keywords

• Deepening relationships with the dancers

Georgia Ballet

Who is your organization's primary target audience?

• Women 25-55

What is your organization doing to reach or deepen the relationship with them?

• Campaigns to meet the dancers
• A/B testing of email messaging 

Keywords

• Message testing

Atlanta Chamber Players

Who is your organization's primary target audience?

• Key audience is in their 50s and 60s, already like classical music and specifically chamber music

What is your organization doing to reach or deepen the relationship with them?

• Lots of facebook targeting, A/B testing of email messaging

Keywords

• facebook advertising
• message testing

Synchronicity Theatre

Who is your organization's primary target audience?

• Only 3 years in new location - still developing audience in Midtown. Patrons are typically between 25 and 55.

What is your organization doing to reach or deepen the relationship with them?

• Direct mail efforts to the Ansley neighborhood, new ticketing/email platform to be strategic, new programs and promotions for Friday nights and for kids.

Keywords

• facebook survey
• direct mail
• market segmentation

Aurora Theatre

What have you heard today that you need to try to do in your organization?

• Better engagement on Social Media.

What are some of the things you've done this last season?

• Right before the annoncement of the new season, asked on fb "What is your Dream Show" and got 159 responses.

Keywords

• Facebook survey

Synchronicity Theatre

What have you heard today that you need to try to do in your organization?

• New tactics for soft nights.
• For Wednesday, and Industry night has increased attednance from 24 to 93 people in just 3 weeks.
• For Friday Family Nights, changed it to PJs and cookies and milk. Has gonne from 25-110 people in three weeks.

What are some of the things you've done this last season?

• We are doing a better job of getting the right programming mix in place, and far enough ahead of time to implement.
• Data Mining is a challenge - have good data, but need  to take the time to analyze it.
• We could do a better job communicating to our audiences.

Key words

• Programming Mix
• Data Mining
• Segmenting communication by audience

CORE

What have you heard today that you need to try to do in your organization?

• We have learned that we need to be more strategic with social media, and that we cannot focus on all the social media platforms.  Since 80% of our new sales come from Facebook, we will focus our marketing efforts there. And we are delegating the Instagram and interest activity to the dancers. 

Keywords

• Facebook, Delegation

Horizon Theatre Co.

Obstacles

• Timing and how to incorporate  social better
• How to decide on the right message for each platform

What intend to try

• Incorporate text into/onto the posted images
• Show more production and behind the scenes photos
• Share key social messages with staff and cast each week

Aurora Theatre

Obstacles

• Figuring out how to make more picture/photo content
• Encouraging sharing

What intend to try

• Have to use Instagram
• Need to add  info about how to get tickets to the Instagram description
• Post directly

Moving in the Spirit

Obstacles 

• Reworking own schedule to be there to capture the behind the scenes

What intend to try

• More visual posts
• Use native images & video instead of linking to youtube
• Use Facebook live to show behind the scenes and cute kids

Atlanta Ballet

Obstacles

• Front line assistance
• Social media delegation

What intend to try

• Could more fully engage and activate their front lines on social - teachers, parents, subscribers
• To help generate content and conversation

CORE Dance

Obstacles

• Need stakeholder buy in

What intend to try

• We learned the difference between Engagement and Advertising in social media.  We need to shift to be more engaging and less advertising. And we need our stakeholders to be bought in.
• We also need to create a place for selfies or a "step and repeat" type concept that is adaptable to our many different locations.

Michael Oneal Singers

Obstacles

• Taking the time to plan ahead and give everyone their scripts

What intend to try

• Need to create an experience online and onsite to drive engagement and attendance
• Leverage the board and 150 singers  as advocates - give them a script of what to do on social to help

Theatrical Outfit

Obstacles

• So many good ideas
• Not 100% buy in from staff
• Wants to bring their social media person to the ABR

What intend to try

• Wants to bring their social media person to the ABR
• Relate to important themes in Atlanta and the world
• Show more backstage and the director's vision
• Will as the audience more questions

Michael O'Neal Singers

Obstacles

• Board buy-in
• Convincing volunteers that it is with the time to do this

What intend to try

• Will engage volunteers and singers to help with posts and Facebook live video
• Need to use Instagram

NBAF

Obstacles

• On-brand

What intend to try

• Add creativity to social posts
• Make sure all posts are on-brand with look and feel

Horizon Theatre Co.

Obstacles

• Live video

What intend to try

• Idea of having a destination or prop for photos and sharing in the lobby
• Using Facebook for targeted marketing
• Will use more live video

MODA

Obstacles

• Color Palette

What intend to try

• Social media contests
• Will work on improving Instagram posts
• Will incorporate their own color palette

Full Radius Dance

What intend to try

• small budget, mostly spent on artist fees, very little for advertising but can make small spends on social

Ballethnic Dance CO

What intend to try

• Will try using facebook live to leverage rehearsals and access to classes